Umami: The Privacy-Centric, User-Friendly Analytics Alternative
The modern analytics platform for effortless insights.
Key Features
Privacy-Focused
Umami does not track or store personal data, making it GDPR and PECR compliant. This approach ensures that users' privacy is respected and that no personal information is compromised or shared
Self-Hosting Capability
Users have the option to self-host Umami, giving them complete control over their data and analytics infrastructure. This feature is especially valuable for those who wish to manage their data independently and avoid third-party hosting services.
Real-Time Analytics
Umami provides real-time insights into website traffic and user behavior. This enables users to see how their content performs as soon as it goes live, allowing for immediate feedback and adjustments
Event Tracking
Beyond basic page views, Umami can track custom events such as button clicks, form submissions, and more. This allows for a deeper understanding of how users interact with a website, which can inform improvements and optimizations​
No Cookies Required
Since Umami does not use cookies for tracking, users are not required to show cookie consent notices on their websites. This simplifies compliance with privacy laws and enhances the user experience by reducing popup fatigue
Umami is a powerful open-source web analytics tool that offers a privacy-focused alternative to traditional analytics platforms like Google Analytics. It's designed to be lightweight and easy to set up, whether you choose to self-host it or use a hosting service. Umami prioritizes user privacy by not collecting or storing personal data, thereby complying with GDPR and PECR without the need for cookies. This tool provides essential insights into website traffic, user behavior, and performance through a user-friendly interface that requires minimal configuration​.
Umami's features are robust yet straightforward, allowing users to track various metrics that inform better decision-making without overwhelming them with complexity. It supports tracking typical website analytics like page views and visitor counts but extends this with the ability to monitor events such as button clicks and form submissions. Umami's dashboard presents data in a clean, uncluttered format, making it easier for users to glean insights quickly and efficiently​.
Compared to Google Analytics, Umami offers a distinctly different approach, particularly in how it handles data privacy and user interface design. Umami does not integrate with advertising platforms or share data with them, contrasting sharply with Google Analytics, which is deeply integrated into the broader advertising ecosystem. This focus on privacy makes Umami especially appealing to users and businesses keen to maintain control over their data and ensure their visitors' privacy​.
